Leadership plays a crucial role in finance and entrepreneurship, requiring individuals to manage resources proficiently, make calculated risks, and encourage innovation. Leaders in both fields must possess analytical and decision-making skills, while also inspiring and motivating their team members. Specifically, in entrepreneurship, leadership is about spotting and pursuing fresh opportunities, creating groundbreaking products or services, and successfully establishing businesses. Therefore, entrepreneurial leaders must demonstrate their creativity, adaptability, and ability to navigate through the volatile market conditions.

Meet Cort Twitty, a highly accomplished individual who has made a name for himself in the financial industry. As the Founding Partner and President of Law Ease AI, Cort specializes in providing customized financial advice, wealth management, and tax strategy services to his clients. He is also a renowned author, speaker, and weekly broadcast/podcast host, making him a sought-after expert in the field of financial planning.

Exploring Knowledge

Cort gained a wealth of knowledge by being mentored by exceptional individuals. Following the publication of his book, he made a decision to spend a year learning as much as he could from various sources and perspectives. He eagerly sought knowledge and dedicated his days to studying tax laws and financial solutions. At night, he delved into researching industries that had become stagnant in technology, yet had potential to thrive during tough times and provide relief to its users. He believed he had discovered a hybrid-REIT to establish, but after thorough analysis, he realized his initial assumption was incorrect.

From Idea to Partnership

Derek Iorg, a close friend of Cort, had been developing a technology for law firms over several years while also working in marketing since 2010. He informed Cort that his project was almost ready for release and that he had a patent pending. During a snowstorm, they attended a major league soccer game where Derek mentioned that his brain-child only lacked a team that could drive sales and oversee expansion. Cort and Derek had a strong relationship and he was aware of Cort’s capable team, who had supported him through thick and thin. Cort’s team possessed the skills that Derek’s project required for success. Derek felt confident about partnering with Cort to create Law Ease AI.

Revolutionizing Personal Injury Law Marketing

Law Ease AI is a unique product that combines AI and SaaS technology to assist personal injury attorneys in tracking the digital trail of their clients. This revolutionary software not only helps attorneys identify the source of each phone call, email or new client, but it also provides a comprehensive digital trail of their potential clients from the moment they show interest in the attorney’s services. The software’s dashboard can be customized according to each office’s preferences, and it seamlessly integrates with their existing workflow and software.

With Law Ease AI, any office with a marketing budget can effectively track where their marketing dollars are being spent and avoid wasting money. By knowing the source of each call, attorneys can allocate their marketing budget more efficiently, saving thousands of dollars each year. When a new lead calls, the attorney will already have an idea of their interests, allowing them to prepare better for the initial consultation.

Despite the significant savings that Law Ease AI provides, the services are affordable, and the company offers a customized demo and a no-pressure team to help the offices make informed decisions. The on-boarding process is fast, and each office is provided with a designated contact throughout the process, along with free support as part of the affordable pricing model. As finance professionals, the Law Ease AI team can calculate the annual savings for each office, which can be substantial depending on their marketing budget.

Efficiency Over Disruption

After consulting with several economists and experts, Cort has learned that the future of software is shifting towards efficiency rather than disruption. In response to recent layoffs, especially in the software industry, businesses are becoming more cost-conscious. Law Ease AI offers a solution that focuses on marketing efficiency, which makes it an ideal option for both single offices and large organizations owning multiple offices.

By streamlining the process of tracking marketing sources and leads, Law Ease AI helps attorneys allocate their marketing budget more effectively, resulting in significant cost savings. The software’s ability to provide a comprehensive digital trail of potential clients helps attorneys prepare better for the initial consultation, which leads to better client satisfaction and retention.

Building a World-Class Team Committed to Client Service

Cort is committed to personal growth and self-improvement, focusing on his mindset and serving the less fortunate each week. He believes in constantly learning from others and takes notes on how to become a better person, father, and teammate for his squad. Mentors play a crucial role in his life, with people like Cory Michael Sanchez, Ira Rosen, Kelley O’Hara, and Andy Weng providing valuable guidance and insights.

Despite the success of his company, Cort remains grounded by remembering his humble beginnings, including being homeless as a kid and his past failures. This perspective keeps him and his team focused on serving their clients with integrity and without ego. Every member of his team has faced challenges and come out stronger on the other side, which creates a positive and supportive work environment.

Cort’s commitment to personal growth, serving others, and learning from mentors has allowed him to build a world-class team that provides exceptional service to their clients.

Data-Driven Decision Making

Cort recognizes the importance of data and is passionate about helping businesses make data-driven decisions. When he encounters companies that only have access to basic information such as zip codes, he sees an opportunity to introduce them to the capabilities of his software. Through beta testing in various industries, Cort’s team is assessing how the software can most effectively impact a company’s EBITDA and will prioritize accordingly.

In addition to providing valuable data analytics, Cort’s company offers a range of financial services to their clients. From setting up retirement plans for small offices to helping individual staff members save money, the company is dedicated to supporting the financial well-being of their clients. By providing free access to their financial team, the company is demonstrating a commitment to creating long-term value for their clients beyond the software itself.

Overcoming Trauma and Embracing Mental Health

Cort has faced numerous difficult situations in his life, and despite his struggles, he has written a book entitled Godfidence: The Art of Quiet Confidence & Emotional Intelligence. This book details his painful experiences, including battles with suicide, homelessness, divorce, and intense feelings of despair. Having personally experienced the negative effects of such trauma on his mental health, Cort was motivated to write this book to encourage others to view mental health as a lifestyle choice. While having knowledge about business and finances is valuable, it is equally important to understand people and their struggles. This understanding helps build strong relationships and fosters greater comfort in doing business with his company. This approach is something that Cort and his team have been trained on, and they strive to maintain a solution-based mindset to limit problems.

Cort recognizes the importance of discussing financial matters and the vulnerability that comes with it. Regardless of one’s wealth, he understands the stress and anxiety that financial concerns can cause. Therefore, he values the opportunity to have conversations about money and takes this responsibility seriously.

Strive to be Different

Cort’s advice to those aspiring to become entrepreneurs and business leaders is to focus on becoming a difference maker in their own mind and heart. This involves working on oneself, serving others, and being kind. He suggests that if one cannot succeed by being better than the competition, then they should strive to be different. It is important to deflate one’s ego and treat people with respect and kindness. Cort also emphasizes that failures are an inevitable part of the journey to success and it is important to handle them with grace and learn from them.

In addition, Cort recommends obsessing over the end user of one’s company’s solutions. Instead of starting with how much money can be made, focus on providing value and saving time for the customer. He encourages always keeping a notebook on hand, as good ideas can come up at any time that could better the experience for the market, company, or person one is trying to help.

Securing Patents for Innovative Software

Law Ease AI has taken the important step of filing for both a non-provisional patent and a provisional patent, and currently holds a patent number while being patent pending. Despite the lengthy and complex process of documenting the software, the team is confident that they will be granted a non-provisional patent soon. Given that the software is designed for attorneys and involves a number of intricate moving parts and innovative technology, the patent application process has been understandably challenging. However, Law Ease AI is committed to seeing the process through and securing the necessary patents to protect their innovative software.

Committed to Adapting to the Needs of its Users

Law Ease AI is dedicated to continuously improving its product and listening to the feedback of its clients. The team is committed to adapting to the needs of its users and is constantly exploring new ways to enhance its software. With numerous long-term goals and ideas in mind, Law Ease AI considers each scenario from the perspective of its clients to ensure that its solutions are tailored to their specific needs.

Given the rapidly-evolving landscape of AI technology, Law Ease AI is also committed to staying at the forefront of the industry and evolving alongside it. In addition, the team has identified numerous other markets where their product could be applied, and they have already established beta offices in three other industries. However, Law Ease AI remains focused on serving the legal industry and will continue to be rooted in this field while exploring new opportunities for growth and expansion.

Website: https://laweaseai.com/