Ryan Gardner, Founder, and CEO of Bucked Up stands as a trailblazer who is turning a vision into reality with unrelenting determination. As the, his journey is a testament to entrepreneurial spirit, innovation, and strategic excellence.
The inception of Bucked Up in 2016 marked the beginning of a remarkable journey under Ryan’s stewardship. What started as a local supplement brand swiftly transformed into a global sensation. Under his leadership, Bucked Up ascended to the remarkable status of being the #1 best-selling pre-workout, reaching the shelves of over 20,000 stores worldwide.
Ryan’s journey didn’t begin with Bucked Up. Back in 2001, he, along with his twin brother Jeff, established a thriving internet marketing company that propelled various products, from supplements to business opportunities, into the limelight. By 2010, their affiliate network had grown significantly, amassing a staggering annual revenue of over $25M+. Recognizing the future potential of social media, they ventured into their own social media agency in 2015, putting their years of experience to work.
In 2013, Ryan’s visionary foresight led him to acquire the domain name DeerAntlerSpray.com. His savvy marketing acumen soon turned this into a monumental success, capitalizing on a headline-grabbing incident involving NFL star Ray Lewis. This venture not only demonstrated his knack for seizing opportunities but also showcased his hard work in making them successful.
Ryan’s journey reached its zenith when he ventured into the world of pre-workout supplements. A risk-taker, he purchased BUCKEDUP.com for $1500 and christened his first pre-workout “Bucked Up.” Armed with a winning combination of a compelling logo, enticing flavor profile, quality ingredients, and a non-proprietary blend, Ryan set the stage for Bucked Up’s meteoric rise in the supplement industry.
This ascent wasn’t without its challenges, and skeptics were aplenty, even within his own family. Yet, Ryan’s tenacity paid off. With a solid foundation and his unwavering commitment, he steered Bucked Up into the supplement industry’s limelight, where it continues to flourish.
Pushing Boundaries, Leading the Industry
Bucked Up offers top-tier Sports Nutrition products and Energy Drinks, known for their exceptional quality and unbeatable taste. Whether you’re starting or advanced in your fitness journey, Bucked Up welcomes everyone with open arms.
At Bucked Up, a culture of innovation and creativity starts at the top with its leadership team. Setting us apart from other supplement companies, the company has introduced unique products to the market, consistently pushing the boundaries and leading the industry forward.
Balancing Excellence and Opportunity
Ryan’s leadership is guided by three core principles: working hard, working smart, and finding joy in the journey. At Bucked Up, he places strong emphasis on hiring experienced individuals, recognizing their significant value.
Ryan’s approach to motivating team members involves maintaining a positive outlook and seeking the best outcomes. Even in challenging times or when mistakes occur, the focus remains on the long-term vision. Recognizing that some opportunities are limited, ensuring accuracy and excellence becomes paramount.
Diversifying Industries
Ryan believes that Bucked Up has the versatility to thrive across various industries that others may struggle to penetrate. The brand’s appeal extends from fitness and hunting to rodeo and the western sector. Remarkably, Bucked Up even competes in the highly competitive energy drink market. To elevate the business, leveraging expertise is essential. The recruitment of the former CEO of Dr Pepper/Snapple significantly bolstered the Energy Drinks distribution network. This strategic move propelled Bucked Up’s sales from 4 million cans in 2021 to over 20 million in 2022, with projections exceeding 55 million cans in 2023. Experience played a pivotal role in achieving such rapid growth.
Dreaming Big
Ryan acknowledges the challenge of maintaining a work-life balance, particularly when driven by a strong work ethic. While prioritizing family is paramount, work commitments can be demanding. Over time, the realization dawns that achieving success necessitates finding a balance.
The aspiration for Bucked Up is to evolve into a household name akin to giants like Redbull or Monster. The ultimate goal is to attain global recognition, analogous to the global recognition of athletes like LeBron James. With the Bucked Up brand gradually expanding its international footprint, Ryan is confident that this vision can be realized. The rallying cry remains: “GET BUCKED UP.”
Please Visit: http://www.buckedup.com/
