Alison Alston, the owner of Lodestone Real Estate, is a visionary leader whose unwavering passion, creative vision, and commitment drive her team to unprecedented growth and success. Her mission is to guide clients through every facet of their relocation, home buying, selling, or investing journey, ensuring they can fully embrace the incredible opportunities that life in the Queen City has to offer. 

Alison’s journey in the real estate world has been nothing short of incredible. She embarked on this path in 2017 as an agent on the Lodestone team, and within just two years, she took the bold step of buying out and assuming leadership of the team. In the four years since then, Alison has achieved remarkable milestones, driving the team to new heights in production and securing a place in the top 1.5% of real estate professionals in the country. 

However, Alison’s impact extends far beyond statistics. She has created a culture within her team that empowers the women on it to set ambitious goals and do whatever it takes to achieve them, knowing they have unwavering support. This commitment to fostering a culture of empowerment and support is a testament to Alison’s leadership style and her dedication to the success and growth of her team members. 

Establishing a New Standard of Excellence 

Alison’s vision is driven by a deep commitment to improving the real estate industry. Her mission centers around the idea of training and equipping top-tier professionals to excel as guides for their clients, instilling in them a client-first mindset. Additionally, she is dedicated to fostering a nurturing environment where her agents can flourish both in their professional and personal lives. For Alison, success isn’t just about individual achievement; it’s about establishing a new standard of excellence for real estate professionals and encouraging clients to expect nothing less from their realtors. She aspires to create a lasting legacy of education and kindness, where collaboration leads to win-win outcomes for everyone involved. 

Leading by Example 

Alison sets a powerful example for her team through her actions. She demonstrates her commitment to excellence by actively engaging with clients, conducting calls with other professionals, and sharing valuable insights into building lasting partnerships. To ensure that her agents are well-prepared, they undergo comprehensive training before embarking on their own transactions. Additionally, new team members collaborate with senior agents during their initial transactions to uphold the Lodestone Standard of Excellence in all their interactions. This dedication to continuous learning and mentorship helps her team consistently deliver exceptional service. 

Providing a Comprehensive Learning Experience 

At Lodestone, the team’s foundation is built on integrity and a steadfast commitment to prioritize clients’ interests above all else. They recognize the importance of continuous learning and invest in ongoing education to provide clients with a comprehensive learning experience that extends beyond the immediate transaction. Every home is viewed as an investment, and Lodestone collaborates closely with clients to ensure they make well-informed decisions that align with both their current needs and long-term objectives. Building strong partnerships with financial advisors allows them to assist clients in achieving their future goals while addressing their present requirements, providing a holistic and forward-thinking approach to real estate. 

Celebrating Diversity and Inclusivity 

Alison places a strong emphasis on fostering a culture of respect, collaboration, and personal growth within her team. She ensures that each agent undergoes a Hogan Assessment, which assesses their natural inclination toward philanthropy and their aptitude for learning. By selecting individuals who genuinely care about each other and the quality of service they provide, she creates an inclusive environment where diversity is celebrated rather than stifled. In this culture, women can feel confident, safe, and valued, and are actively encouraged to pursue their aspirations regardless of the challenges they may encounter. 

The Ongoing Commitment to Exceptional Service 

Alison is dedicated to building strong relationships with community connectors who share Lodestone’s values. The team actively seeks out organizations whose values and employees align with their own. Alison herself hosts a TV show, regularly participates in podcasts, and attends various conferences to connect with business leaders and potential clients across the country. Excitingly, they are launching a new team model that will enable them to train agents nationwide to practice the Lodestone standards of excellence. This expansion allows them to reach a broader audience of agents & clients and expand their positive impact nationwide. 

Personalized Support through One-on-One Meetings 

At Lodestone, Alison provides her team with weekly training, one-on-one meetings to address any current obstacles to their success, and recommendations on books, podcasts, and articles to keep them updated on real estate, development, and financial trends. She also connects them with other successful professionals who share a growth-oriented mindset, including inspiring women who are achieving their goals and serving as role models. These initiatives help her team stay motivated, informed, and connected to a network of supportive peers and mentors. 

Advocating for Small Businesses 

Alison strongly believes in giving back to the community as a way of acknowledging the support received from it. She sees community engagement as a reciprocal partnership where both sides contribute to the relationship. Her team actively advocates for fellow small businesses, featuring them on their TV show and highlighting them on social media. Every year, they choose a philanthropic cause that resonates with them Currently. they are supporting Change Please, an organization that trains women survivors of domestic violence as baristas and ensures job placement for them. Alison is particularly passionate about supporting organizations that break down barriers for women and create a more equitable playing field. Currently, they are helping Change Please raise funds to provide on-site daycare for their trainees. You can support their cause through the provided link. 

Collaboration and Creativity in Overcoming Challenges 

The COVID-19 pandemic presented one of the most challenging times for Alison and her real estate business. She vividly recalls the moment when lockdown orders were issued, and real estate was deemed initially non-essential. Facing this unprecedented situation, she gathered her team for their first-ever virtual meeting and openly acknowledged the uncertainty of the times. She admitted not having a playbook for a global pandemic but made a promise to find a way to keep their business going. Over the next few days, Alison leveraged her network of partners built over the years to create a plan. They swiftly adapted to a virtual real estate world and collaborated with a trusted closing attorney to develop an addendum to the contract that accommodated the new realities. It was a period marked by significant challenges but also profound learning and growth for her and her team. 

Adapting to the Evolving Real Estate Industry 

Alison believes the real estate industry is constantly evolving, with new platforms, agencies, and sub-businesses emerging regularly. She emphasizes the importance of staying informed while remaining true to core business values and maintaining consistency. Lodestone’s clients can always count on receiving exceptional service. While the core values remain unchanged, the platform and reach continue to expand. 

After thorough research, including interviewing numerous firms, Alison made the decision to transition her team to eXp Realty. This move provides them with access to a top-notch global platform that aligns with Lodestone’s expansion goals. It also offers benefits such as health insurance for agents, ownership and equity through discounted stock options, and a clear path to retirement through long-term portfolio accumulation. Alison values face-to-face interaction but acknowledges that eXp’s platform has allowed her to broaden her reach, help others build their businesses according to the Lodestone approach, and spend more time with her family. 

Promoting Opportunities and Homeownership Dreams 

Alison’s goals revolve around attracting and training the best professionals, setting them up for success within Lodestone’s platform, and helping them achieve their dreams. She wants agents to join the field because they see the opportunities it offers for themselves and their families and because they have a genuine desire to assist clients in achieving their homeownership dreams. Alison emphasizes the importance of understanding the power of equity and comprehending the full financial picture, considering a home not just as a place to live but as a lifestyle choice and investment that warrants careful insight and education. 

On a personal note, Alison looks forward to dedicating more time away from the office to enjoy moments with her family, especially her niece and nephew, whose growth and milestones she doesn’t want to miss. She and her husband have purchased a 1905 bungalow in their dream location, and they are excited to spend time updating and restoring it to its original beauty. Rehabbing homes brings her joy and reminds her of her childhood when she watched her parents bring their visions to life through the homes they rehabbed. 

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